If you’ve ever been to YouTube, you’d be familiar with the top right-hand corner of the home page, which is normally home to a paid video advertisement. Well, if you go there right now, it’s showing an ad for the movie Ghost Rider. But what’s this? It’s sporting that orange OFLC “this film has advertising approval” banner…and the Australian release date…and the website for the movie ending in .au – yep, this is an Australian(ish, considering it’s for a US movie) TV commercial!
I’m jumping to the conclusion that YouTube can now localise that ad spot. It’ll be interesting to see how this plays out in the local ad, movie and TV industries: watch this space, indeed.