This Sunday night Nine will air their ratings bonanzas of CSI a-go-go from 9pm. The FINA not-drowning championship has not been doing well for them in the ratings but they’re willing to allow it an extra half hour on their most popular night of week.
Why?
Well, Rove starts at 8:30pm on Ten. I wouldn’t be surprised if somebody in programming had the cynical idea that the first half of Rove will rate its arse off because all people want to see is how a man so recently bereaved will handle his return to television. The hope, no doubt, is that after the intrigue is taken care of, people will have no interest in the show and look for something else to watch.
Am I missing something here? Is there some vital event at the not-drowning that must be aired between 8:30 and 9? Am I being too harsh on Nine and they really have a fully justified reason for starting CSI so late?
3 Comments
catbrain says:
Josh, perhaps you’re upset by this because of your relationship with Roving Enterprises… I think this is a very smart move by Nine – why not take advantage? You always say that it’s all about the ratings, and Nine know damn well what a good number of viewers will be watching at 8.30pm.
catbrain says:
Of course, it would also be sweet to see it backfire on Nine.
catbrain says:
And after all that, it turns out that it doesn’t really matter if Nine were desperately chasing ratings or not: Sunday was the first day of the ratings break for Easter and Nine was showing a repeat of CSI anyway. Perhaps they were just up to their usual trick of treating what little audience they have left with contempt.
There wasn’t much else worth watching last night, so we tuned in to Rove – nice work at the swimming – very meta!