Further to the “news” item that WIN would be showing Brady Bunch in the afternoon and why they would bother sending out a media release about it, a dedicated listener informed me of WIN boss Bruce Gordon’s current battle with PBL Media/Nine over content deals and pointed me to a Fairfax article from this morning:
“We’re out of contract and they keep threatening to turn us off,” Mr Gordon said. “We said, ‘Go ahead: take your programming off’, and we think it would be a lot of fun if they did. We can program this network. When I bought this network in 1979, there were no affiliation agreements.”
PBL Media, owner of the Nine Network, wants WIN to pay 40 per cent of its revenue in return for programming, up from the 32 per cent it pays under the current agreement, which officially expired on July 1.
Mr Gordon wants the fees reduced to reflect poor ratings, and to bring them into line with the 29 per cent of revenue that WIN’s main regional competitors, Prime and Southern Cross Broadcasting, pay their partners at Seven and Ten.
Apparently it is worthwhile to boast about putting on 35 year old repeats if it means you’re sticking it to the big boys.
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