Ep 218: Dan Ilic, Dave Bloustien

This week we talk to Dan Ilic about the ads he created for the VicRoads road-safety campaign. You probably would have seen them referred to because of their controversy.

Also, Dave Bloustien discusses writing for Good News Week and the Glass House.


Maybe after listening to the episode you want to:

In the news we talk about Network 10’s proposed entertainment channel. Save yourself some time by reading the article we get all our information from.

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11 Comments

  1. This will make more sense once you listen to ep 218 but I was trying to think of One of These Days from Meddle by Pink Floyd. The continuation of the lyric: “I'm going to cut you into little pieces.” always has a connection in my head to Careful With That Axe, Eugene.

  2. This will make more sense once you listen to ep 218 but I was trying to think of One of These Days from Meddle by Pink Floyd. The continuation of the lyric: “I'm going to cut you into little pieces.” always has a connection in my head to Careful With That Axe, Eugene.

  3. This will make more sense once you listen to ep 218 but I was trying to think of One of These Days from Meddle by Pink Floyd. The continuation of the lyric: “I'm going to cut you into little pieces.” always has a connection in my head to Careful With That Axe, Eugene.

  4. A.K.A.Mum says:

    I *was* still listening. The final 14 seconds were particularly insightful. Bwahahahahahaha

  5. aww I had no idea Nelly would hang around after her show, I would have loved to stay and have a chat!

    On a side note, I was pretty disappointed with the VicRoads campaign by Dan, I think he missed the mark by making fun of red heads, who already cop enough crap at school for their hair colour. I know it was 'all in good fun', but if the target demo (16-22 year olds) see that a government campaign basically says it's ok to make fun of red heads, what's to stop young people thinking from it's ok for them to do it themselves as well? The concept behind the campaign is a good one, I just think they could have done it without teasing an already vulnerable part of the population.

  6. A good point and well made. I really wanted to focus more on the differences between creating content for the web and TV and why those differences were there.

    I think Dan's approach was really interesting. Get writers to create sketches on a theme. Create those sketches and see what does and doesn't get passed by the client.

    There are so many more ads in the campaign that don't involve redheads. A lot of them are really funny and knowing that the client rejected a whole lot of other ideas, I'd like to see what they were too.

  7. Yes, most of the other ads are very funny and certainly take on a different approach when compared to other Vicroads ads of late, which use shock value to try and get the safety message across. Using sketches is a great way to reach a younger audience in a positive way, I think younger people can relate to Facebook being 'turned off' much more easily than seeing someone be hit by a car, as many young people see themselves as invincible. It would certainly be interesting to see the rejected ideas, it's a pity Dan couldn't talk about them, but I'd also be interested to see how the ads have affected red heads!
    Thanks for having Dan on the show, it was good to hear his point of view about it.

  8. i always thought the best version of the doctor who theme was doctor? by orbital
    it captures the futuristic vibe so well, in fact i was very surprised when they didn't use it for the new series


  9. actualchad says:

    I think possibly “Us and Them” from the “Delicate Sound of Thunder” live album has a bit of a Doctor Who theme about it.

  10. Peter Wilson says:

    I'm not sure Brett's criticism of Easter coverage is entirely valid.

    Like it or not a substantial proportion of the population all did the same thing Easter weekend; large celebrations are news-worthy, be it new year's day, ANZAC day, or a religious gathering.

    Likewise, world and community leaders giving a major speeches is also news-worthy.

    The Christmas day news service could just about be programmed now (Sermons, kids with presents, homeless Christmas lunch, bikies giving out presents) but it doesn't change the value of the stories as news.

    Easter is a large scale religious demonstration, as with large political demonstrations, it's a valid news story.

  11. dalekboy says:

    Just something Doctor Who related – Last Saturday Channel Ten started showing the new K9 TV series. I missed it on the TV, so I went to Ten's site to see if they had the episode available for download.

    Not only did they not have it available for download, (so they must want us to download it!) they don't even have a site for it, or a link to the official site. Given that Ten have put money into the series, and that K9 has links to one of the most popular TV shows around, you'd think they may want to actually give it some level of support.

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