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CBS has found that offering video downloads increases the audiences for their TV shows
A poll taken by CBS found that over half of the users who streamed CBS shows on the Web had never seen the shows before on TV. According to CBS, the new users then became fans of those shows.
“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming–over the air and on the Internet,” said CBS Corp. research chief David Poltrack.
The CBS poll reinforces the trend towards free, ad supported video downloads and podcasts of television content.
from Podcasting News
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