Occationally you get a commercial that isn’t just crap but actually represents a lot of thought and effort. The end result is something which manages to engage the audience, capture their interest, stay in their heads and most importantly promotes a product (which is retained by the audience). Even more rare are those commercials which do all of the above and represent well thought out composition and visual dynamics. Ritual is one of those.
One Comment
Ross says:
Wow, freaky….
Planning to play the music from that on tonights show.