I really love what the free to air networks have done with digital television. The offering from Channel 9, Go!, is a remarkable piece of television development.
Remember when networks didn’t know how to fill their entire schedule so they’d put old, cheap or seemingly random programmes on at dead times? My Two Dads at 4pm, Newhart whenever it rained at the cricket, and Thrillseekers at midday on Saturday were all old Channel 9 staples.
I don’t think they ever thought people were watching their station at these times. Either that or Kerry Packer really loved an afternoon of stuntmen jumping cars over canyons.
One of the ingenious things about Go! is that you can watch their entire programming for a day depending on whether you wake up in the morning or the afternoon. They’ve really catered this one to the lazy. Despite the exclamation mark in the title, Go! does not seem to be an imperative. In fact, it’s the name I’d give to a new designer drug that made you feel like you were having a good time while really the whole world was passing you by.
Here’s a taste of what they’ve launched with: The Nanny, Just Shoot Me, Entertainment Tonight, I Dream of Jeannie, Bewitched, and Australia’s Funniest Home Videos. All of those shows are available TWICE A DAY. In case you miss an episode of the Nanny you can catch it again eight and a half hours later!
I think what happened is they couldn’t fit the entire title, “Go Into A Vegetative State!”, on the screen.
Really, this was the laziest thing I’ve seen come out of the Free To Air networks for some time. Somebody got paid for coming up with that programming schedule, that title, that media release that came to my inbox. Everybody involved should be ashamed.