Seven just announced the second half line up which includes the new series of Kath & Kim and this interesting bit of news:
Seven’s Director of Programming and Production, Tim Worner said: “From the feedback we’ve been getting from fansites and blogs, the message has been very clear – now from Seven we’re sending a message back – the waiting is over.”
“We’ll be running Prison Break and Heroes as close to their US telecast dates as practically possible.
“Sure, we have to change the way we take delivery of the materials but it’s more than that – we have to change the way we think and the way we sell these shows and at Seven we’ve shown we can do that.”
Has somebody hit them on the head and knocked some sense into them?
5 Comments
Adam D says:
So the US distributor(s) has/have announced a new delivery option, and Seven has signed up for it? Am I getting warm?
I’m keen to see what ‘as close as practically possible’ turns out to be. If Seven wants to tackle downloading, it needs to be well inside a week.
Ross says:
Bullshit (to the article not to you Adam).
This from a network who took off the high rating My Name Is Earl just 6 eps before the end of the series and replaced it with million year old (yet previously unscreened) eps of The 70s Show.
It’s ok though, they left on the hilarious How I Met Your Mother.
As close as possible means the day after they are screened in the US. It also means continuing to show them during Australian non-ratings. Unless these unlikely things occur it is just empty rhetoric.
Adam D says:
There’s what ‘as close as practically possible’ actually means, and there’s what Seven thinks it means. 🙂 If Heroes goes out on a Monday in the US, for example, I can’t see Seven bumping StarDancers or All Saints to another night.
Perhaps it’s an experiment to see if rapid screening increases the ratings as a result of less downloading.
fourthof5 says:
Well they are a bit late with Heroes and Prison Break. I wonder if Seven are planing to air the intrem Heroes miniseries which is to run before the next season is due to start in order to keep fans interested. ie to keep people watching the show. I am almost willing to bet they don’t. In fact if they do show them, they will put them on as part of series two which it isn’t. Hell they didn’t even tell people that was the last ep of Prison break.
Mark says:
I’ll believe it when I see it.
At least 7 isn’t butchering their shows as badly as 10 is with House.