Ep 314: The 30th Olympiad

Have you noticed that the Olympics is on television? It’s probably the most important time in television. Every four years we get to play with new technologies and see what’s in store for viewers. We talk about all of that and some of the advertising around this year’s Olympics coverage.

[audio:http://www.podtrac.com/pts/redirect.mp3/media.boxcutters.net/BCep314.mp3|titles=Episode 314|artists=Boxcutters]


One Thing

  • No Reservations on Gem in the week after the Olympics
  • Archer 11:08pm Friday on ABC2 (also Tuesday at 9pm)

Videos for I Don’t Buy It


Cadel Evans

Elizabeth Cambage


You might be able to see the terrorist ad at Mumbrella but this is the one they actually had on air.





The Campaign Brief ranking article

And here’s the article from Campaign Brief, ranking all the ads.


  1. Glenn Peters says:

    Monday’s Media Watch did a very good thing about the Olympic TV rights and Channel Nine’s extra channels. They explain that the Olympic contract was negotiated and signed in 2007 when nobody really knew what state the extra channels would be five years later. Also talked about the strange occurrence of Nine switching to the rugby league midway through events on the Friday nights. Anyway, have a look.


  2. Glenn Peters says:

    And here’s a good insider’s view on making Olympic themed ads by Luke Sullivan (a bloke who wrote one of the greatest ever books on advertising called Hey Whipple, Squeeze This).


    Now for my post Olympics come down…

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