There’s been a lot of talk about this issue… Maybe too much talk.
Nah. There really hasn’t been enough talk at all. Firstly, I encourage everyone to have a look at the discussion paper for themselves. You can find it here on the DCITA website.
The paper talks about many aspects of the media but, as you may have guessed, I want to focus on television and two major suggestions:
1. Multichannelling
Section 2.2(b)(i) suggests that: “current restrictions on commercial television broadcaster multichannelling would be removed at the end of the simulcast period”. At present these restrictions are in place to, effectively, give subscription television a head start. Meanwhile the Government is complaining that Australia “follows other markets in terms of the range and types on consumer equipment available” stating that our smaller population is to blame.
This logic is flawed because it is based on speculation rather than historical evidence. Historically we’ve seen that when a compelling reason is present, Australians take up new technology faster Continue reading “Avoiding the Digital Challenge (part 1)” »







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