Longtime Boxcutters listeners will know that I have never been one to watch much live TV. When we started doing this show, I had three video recorders hooked up that I would variously record on or try to work through the previously recorded shows while juggling the physical tape space on multiple VHS tapes. I still have episodes of Jake in Progress and Caroline in the City I’m sure I’ll get to one day… Anyway, I digress… The reason I was a power user level time shifted viewer from way back was so as to have a ready reserve of quality viewing available at a time convenient to me, rather than the time and day convenient to the networks, and to waste less of my life waiting for the show to come back after the ads. With more than 25 years of experience, I’m a veritable guru when it comes to readying the zapping finger over the remote buttons at the first sign of going to a break and getting the right count to come back to normal speed.
So it takes something really special for an advertising campaign to start to piss me off consistently. Congratulations channel 10… You’ve done it. Continue reading “The DOA Wife?” »
A few weeks ago I talked about how Brett’s Special Fancy (the internet proxy and not the biscuit) didn’t really work so well anymore and how there was a new option.
It took me a while to hunt through my notes and find what I was talking about but here is a tutorial about using proxy system Hotspot Shield to view Hulu and it may also work for other sites.
Let us know in the comments if this works for you or if you have other ways around this problem.
Mia Cross has started to Twitter. That’s right. The fictional, plagiarising Lolita from Californication is now also pretending to be a real person in the lead-up to the new series of the show that disappointed everybody with its final episode.
Showtime, the cable network in the US that produces Californication has been using viral marketing on the web quite well for some of their programmes. Most notable is the video/SMS campaign for the second season of Dexter.
The thing is, Mia Cross is totally the kind of character who would start on Twitter because their agent thought it was a good and quick way to get a profile without them even understanding the concept of the community or how it works.
Meanwhile, Lost‘s ?ber-invasive conspiracy body, The Dharma Initiative, has been seeking and testing new recruits. Fans of Lost, me included, are excited to get an insight into the organisation that harnessed the magical island’s magnetic energy and ran tests on humans and animals alike. Actually, some of us, me included, are excited just to get a Dharma Initiative ID card.
The question that comes to mind, though, is what are the marketing people thinking this does for a show? Will it build audience directly? Will it strengthen the brand in a viewer’s mind so that he or she becomes an evangalist for the programme? Or is it just throwing crap at a wall and hoping it sticks?